Angela  Bensted

writer at

quality words for brands and creatives

- Exceptional -

Reframing technical or complex jargon for easy reading. Weaving success stories based on research and interviews. Composing strategic messages to gain customers and grow communities.

Blog posts


White Papers

Annual Reports

- Strategic -

Finding angles and shaping messages to encourage action. Crafting copy for increased return on social media investment. Collaborating with graphics teams for content rich design, optimised to rank highly on search and keep readers on the page.

Website landing pages

Media Releases

Product Brochures

Social Media

- Smart -

Working with delivery teams to find stories with purpose. Selecting words and images to educate, entertain and inspire. Earning loyalty and trust by communicating with substance.

Email Marketing

Customer Success Stories


I pitch myself as a WRITER, but my superpower is connecting with people and helping them tell their story. Yes. I can spell. And I can navigate the possessive apostrophe. But more importantly, I listen and I observe. The prose almost writes itself.

Angela Bensted BW 1X1

- Thoughts -

Website basics for small business

A well-designed website shouldn’t be an afterthought for small business. Following these basic communication principles can make all the difference.

Read this

Exclamation mark overload

How the exclamation mark is overused and why writers should avoid it.

Read this

Sports writing

Writing for a small sport with no media budget poses unique challenges. But like all reporting, the rewards come from getting close to the action.

Read this

- What -
They Say

Salt Design has worked on a number of projects with Angela from Two Thumbs, always with a high quality, creative result. Angela writes content that complements and integrates seamlessly, proving her understanding of the design process and the impact her creative writing can have. She’s always responsive and proactive – contributing ideas and collaborating with our design team. She deals professionally with our clients and can understand and interpret their stories. Angela is ever-mindful of timeframes, production requirements and budgets. We love working with her!

Daile Drevins

Director, Salt Design

We have used Angela for many years to wordsmith and recraft our written communication so that our message is clearer and simplified. She has a unique ability to take our written drafts, discuss our intent and purpose and recraft our content. She can quickly come to terms with our industry jargon and understand the purpose of the communication to refine the way our message is conveyed such that it makes sense to a broader audience. Angela is naturally creative and able to contribute additional perspectives through a collaborative review process. Angela adds value to all our initiatives. I can recommend her services and commend her professional approach and engagement.

Brett Crew

Managing Director and CEO, Sonata Australia

Angela Bensted

- Let's -

I can send you my rate card, or we can discuss a bespoke solution. The first meeting's on me.