Small businesses need good websites

Website basics for small business

A well-designed website shouldn't be an afterthought for small business. Following these basic communication principles can make all the difference.
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exclamation marks

Exclamation mark overload

How the exclamation mark is overused and why writers should avoid it.
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A better bio

An article appeared recently addressing the question ‘What should I include in my personal bio?’. I struggled for days with the ‘About’ page on my website and once took more time to write a 50-word bio than the 1200-word story attached to it. So I read the article from tip to toe, seeking enlightenment. It was published by a professional development forum…
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Don’t give up the day job

My fingers are on the wrong keys. They should be over to the right, punching in numbers and tallying totals. Instead, they’re over here, writing. I love words, rolling them around for mouth-feel and making pretty shapes with them on a page. I even call myself a writer. But the reality is my day job…
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search engines

Why every writer should learn about SEO

You’re a writer. You’re confident with spelling and grammar. You craft a clever sentence, looping thoughts and ideas in compelling patterns, teasing the reader to follow you to the final full stop. But do you have a handle on SEO? For writers, internet magic has brought the planet’s readers within a mouse click and publication opportunities seem limitless.…
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Dear ed

Dear ed I know you’re busy. I’m just wondering if you’ve had time to read that story I sent you a couple of weeks ago. I sent a follow up email as well. Maybe you didn’t receive it? I’m sorry to bother you again, but I really like that story. I invested a lot of…
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copywriting me

Angela Bensted is Brisbane-based freelance writer who likes to listen first and struggle with syntax later. She pitches stories to magazines, sometimes successfully, and helps businesses produce compelling copy for print and online.

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The Journal

(Almost) Daily Notes